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Case Studies

Ripple helps to raise the profile of important projects and campaigns.
Below is a small sampling of our work.


Healthytoys.org
Just before the holiday season Ripple teamed up with the Ecology Center and the Washington Toxics Coalition to release the first-ever consumer guide to toxic chemicals in toys. Over 1,500 popular children's toys were tested for lead, PVC, cadmium and other harmful chemicals to help holiday shoppers choose safer products for their families. Ripple identified spokespeople, developed talking points, placed an op-ed, wrote press releases, created a targeted press list, edited website content, and pitched reporters. As a result, HealthyToys.org was featured on every major television network including CNN, ABC, NBC, FOX, CBS; and profiled in the Washington Post, Wall St. Journal, Associated Press, LA Times, San Francisco Chronicle and National Public Radio, among hundreds of other local and national media outlets. read on...

See the CNN clip | See the Fox Clip | See the Wall Street Journal Article | See the Today Show Clip


Healthycar.org
Crash tests aren't the only way to prove the safety of a child's car seat, according to new research by the Ann Arbor-based Ecology Center. Their study, found at http://www.healthycar.org shows that brand new car seats are made with several dangerous chemicals including bromine, chlorine and lead that can lead to serious health risks for children. Ripple helped launch these findings by booking the study's author, Jeff Gearhart, on CNN's American Morning for a 10 minute feature on the issue. CNN used the B-Roll we created, as did NBC and ABC stations around the country. In a separate but related campaign Ripple helped the Ecology Center release the first-ever consumer guide to toxic chemicals in cars, also at read on...

See the CNN clip | See the Wired Article | See the MSNBC Article


"Toxic at Any Speed Report" Report
When it comes to auto safety most people think of seatbelts and airbags. But cars also pose hidden hazards that endanger drivers and passengers before even turning on the ignition. Ripple worked with the Ecology Center to release their new report, "Toxic at Any Speed: Chemicals in Cars and the Need for Safe Alternatives", (http://www.ecocenter.org/toxicatanyspeed.shtml) which found high levels of toxic chemicals used to make seat cushions, arm rests, floor coverings and other interior auto parts. Ripple helped translate this scientific report into layperson language, identified the most newsworthy messages, and helped create b-roll to encourage television stations to cover this important story. read on...

See the NBC clip | See the CBS clip | See the Telemundo clip


Brower Youth Awards
Each year the Earth Island Institute honors young environmental activists from around the country with the prestigious Brower Youth Awards (www.broweryouthawards.org). Ripple was hired to promote the 2005 ceremony, hosted by Julia Butterfly Hill and social justice attorney Van Jones; and to conduct media trainings for the award recipients to improve their skills as they move forward in their activist careers. read on...

See the MSNBC clip | See the ABC clip | See the San Francisco Chronicle clip


"Sick of Dust" Report
Clean Production Action knew that their study on the hazardous chemicals found in household dust (www.safer-products.org) needed media attention in order to be heard by key legislators. Ripple worked with them to create a compelling message, extract the study's most newsworthy findings, and develop press materials that would make it easy for reporters to write their stories. read on...

See the NBC clip | See the FOX clip | See the Wall Street Journal clip


20th Anniversary of the Bhopal Chemical Disaster
Twenty years ago a Union Carbide pesticide factory explosion killed thousands of people in Bhopal, India. Today the water and soil around the site is still extremely polluted, generations are suffering from various illnesses, and survivors still have not been compensated for medical costs or loss of livelihood. read on...

See the ABC clip | See the CNN clip | Hear the NPR clip


MLA Language Map
We were hired by the Modern Language Association to release the first online interactive language map of the United States. (www.mla.org/census_main) The MLA Language Map allows users to do a quick search of how many people speak languages in addition to English in any state, county or zip code in the nation. read on...

See the LA Times clip | See the Associated Press clip | See the Chicago Tribune clip | See the NY Times clip


"Happily, Even After" at the Tribeca Film Festival
When director Unsu Lee approached Ripple to promote the premiere of his film, "Happily, Even After" at the Tribeca Film Festival, our biggest challenge was how to set it apart from the dozens of other films. read on...

See the CBS clip | See the Court TV clip| See the NBC TV clip | See the Off Screen clip

Click the image to see the CNN story on the 20th Anniversary of the Bhopal chemical disaster.

Click here to read more about Ripple Strategies' Bhopal media campaign.