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Healthytoys.org

Just before the holiday season Ripple teamed up with the Ecology Center and the Washington Toxics Coalition to release the first-ever consumer guide to toxic chemicals in toys. Over 1,500 popular children's toys were tested for lead, PVC, cadmium and other harmful chemicals to help holiday shoppers choose safer products for their families. Ripple identified spokespeople, developed talking points, placed an op-ed, wrote press releases, created a targeted press list, edited website content, and pitched reporters. As a result, HealthyToys.org (http://www.healthytoys.org) was featured on every major television network including CNN, ABC, NBC, FOX, CBS; and profiled in the Washington Post, Wall St. Journal, Associated Press, LA Times, San Francisco Chronicle and National Public Radio, among hundreds of other local and national media outlets. Last we checked there were over 500 print stories, 300 blog entries, and over 300 TV/Radio segments. Toy manufacturers and the government are finally feeling the pressure to replace toxic chemicals in toys with safer alternatives.

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Click the image to view the CNN Lou Dobbs video clip from our 2007 Healthytoys.org campaign.