Services
Ripple Strategies helps with each aspect of a successful media campaign, from developing strategic messages to writing effective press materials to organizing newsworthy events. Following is a list of our services.
Campaign Strategy
“Thank you to Ripple for generating a media blitz about our study on BPA in food packaging. Their team skillfully coordinated multiple stakeholders, helped create excellent background materials and reached out to their long-time press contacts. We are so grateful for the amazing work!”
— Jeanne Rizzo, President and CEO, The Breast Cancer Fund
We develop the best tactics, messages, materials and timing to reach target audiences. We consider all forms of media when coming up with campaign ideas. And we’re nimble enough to adapt to changing needs along the way.
Communications Audits
We evaluate clients’ current PR strategies and decipher what is working and what can be improved. We interview key players, read through collateral materials and identify missing pieces. Based on this research, budget and goals, we make recommendations on how to move forward.
Media Relations
We’ve built trusted relationships with reporters over the years by offering them credible and newsworthy information on behalf of our clients. We make sure each campaign is armed with reliable background materials, well-trained spokespeople and compelling news hooks.
Press Events
We organize live press conferences, teleconferences, editorial board meetings, press luncheons, paper releases, one-on-one interviews and more. We select the event that makes the most sense for any given project to maximize success.
Social Media
We always consider social media when developing a campaign strategy. We identify key bloggers and come up with attractive tools for them including widgets, web videos and graphics. Of course, for Facebook and Twitter we come up with sample posts and tweets to get the word out.
Trainings
We increase clients’ organizational capacity by offering a variety of media trainings, including how to write a press release, develop a media list and pitch reporters. We also help spokespeople stay on message and in control of press interviews.
