This article by Carol Cone appeared in Fast Company. Original link can be found here. Five years ago, as cause marketing and corporate citizenship had become widely accepted corporate strategies for giving back, vanguard brands were exploring ways to further deepen their engagement with society. Today, it’s well understood that without a healthy, sustainable society, […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared on Sustainable Brands. Original link can be found here. You’d be hard-pressed to find a “kindness” pillar in any company’s strategic plan — it’s not exactly part of the corporate lexicon. But that’s just what the Random Acts of Kindness (RAK) Foundation was promoting when it […]
This article mentioning Ripple by Rebekah Iliff appeared in Entrepreneur Magazine on November 30, 2015. Original link can be found here. Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby Parker and Ten Thousand Villages, just to name a […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in the Stanford Social Innovation Review (SSIR). Original link can be found here. Corporate philanthropy is nothing new. Browse the websites of most Fortune 500 companies, and you’ll likely find a report of how their company has been giving back for decades. (Many even […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Media Bistro’s PR Newser on December 3, 2014. Original link can be found here. Climate change. Health epidemics. School shootings. Today’s headlines are filled with tragedy. And while problems sell papers, these negative news pieces do little to create a better world. If […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Frank on January 20, 2015. Original link can be found here. A version of this post appears in How to Use the Media for Social Change, a report published by Ripple Strategies. It is no surprise that newspapers are struggling, given the unlimited amount of […]
Readers crave positive stories about their own communities and other communities around the world. If traditional media outlets don’t — or won’t — tell those stories, readers might just start telling and sharing these stories themselves. That’s one lesson from a review of 10 years of work by Ripple Strategies, a PR firm focused on the promotion […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Shareable on November 10, 2014. Original link can be found here. You’re passionate about social change and you’ve found a brilliant solution, but how do you let the world know? You could try shouting from your rooftop, but a much more effective tactic […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Agency Post on November 3, 2014. Original link found here. Marketing budgets vary widely in the business world, but a recent CMO Survey published by the American Marketing Association and Duke University found that the average B2C product business spends 16.3% of sales on […]
This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Alternet on October 23, 2014. Original article is found here. You’re passionate about social change and you’ve found a brilliant solution, but how do you let the world know? You could try shouting from your rooftop, but a much more effective tactic would […]