Why Make social Responsibility The heart of your brand Marketing?
Because that's what consumers want
86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.1
91% of U.S. consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.2
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services.3
75% of U.S. consumers say they would donate, volunteer and tell friends and family about a company’s social impact efforts if given the opportunity.4
90% of U.S. consumers would be more loyal to companies that back causes.5
93% of consumers want to know what companies are doing to make the world a better place.6
71% of consumers report being confused by the message companies use to talk about their efforts and impacts.7
41% of consumers rely on news media to gauge whether a company is socially responsible.8
You have a social mission, but do consumers understand it or even know about it? Ripple can help you effectively tell your story and break through the noise to garner more attention and drive more engagement. Our integrated approach combines the most effective tactics of traditional PR, content and cause marketing – creating campaigns that attract loyal customers and inspire word-of-mouth ripple effects.
