Ripple conceptualizes and implements every aspect of a media campaign. We come up with creative ideas, generate content, train spokespeople, and package stories to effectively reach target audiences.
Here’s a partial list of our services:
Media Relations
Ripple has generated thousands of TV, print, radio and online stories on behalf of clients. We have trusted relationships with the media and make sure each pitch is armed with timely hooks, reliable background materials, compelling visuals, and well-trained spokespeople.
Content Marketing
From reports, white papers and blog posts to videos, infographics and apps, we conceptualize and develop compelling content and then effectively distribute it to target audiences. We also write press releases, op-eds, FAQ's and other background materials for reporters.
Campaign Strategy
Based on what will be most buzzworthy, feasible and impactful, we determine the best tactics, messages, materials, timing and mediums to further our clients’ short- and long-term goals. And we’re nimble enough to adapt to changing needs along the way.
Audits & Plans
We review current communications materials plus traditional and social media strategies to determine what's working and what can be improved. Based on interviews with key staff, upcoming projects, goals, and priorities, we create a plan for how to move forward.
Press Events
Press conferences, teleconferences, webinars, editorial board meetings, press luncheons, paper releases and Twitter parties are some examples of events we organize. We strategically select what makes the most sense for any given project to maximize the success of a campaign.
Trainings
Ripple's trainings are designed to increase our clients' communications capacities. They include how to: identify newsworthy opportunities; stay on message; write a press release; integrate social and traditional media campaigns; pitch a reporter; and more.
